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Source: World Tourism Organization (UNWTO) | Jul 25, 2024

United Nations (UN) Tourism Promotes “Brand Africa” to Unlock Investment Opportunities in Region

UN Tourism has united its Member States to focus on promoting “Brand Africa” and exploring new opportunities for growth and diversification across the region

Held within the framework of the Regional Commission for Africa, “Promoting Africa to Unlock Tourism Investments and the Sector’s Growth Potential”, brought together public and private sector leaders to identify new opportunities and find shared solutions to the most pressing challenges. The Forum formed part of UN Tourism’s wider emphasis on…

Source: World Tourism Organization (UNWTO) | Jul 24, 2024

United Nations (UN) Tourism Shines a Light on Investment Prospects in Zambia

Avenues for investment in Zambia, such as the tourism sector, startups, and Foreign Direct Investment (FDI), are attracting attention

UN Tourism has launched a guide on sustainable tourism development in Zambia that identifies key sectors for investment. Titled “Tourism Doing Business—Investing in Zambia,” the guide aims to boost economic growth nationwide. Zurab Pololikashvili, Secretary General of UN Tourism, stated, “This publication will lead to greater prosperity, job creation, community…

Source: World Tourism Organization (UNWTO) | Jan 31, 2024

United Nations World Tourism Organization (UNWTO) Communication, Media and Tourism Training in Africa Workshop, Victoria Falls, Zimbabwe

The three-day event focused on the opportunities for placing tourism in the mainstream conversation as well as the ongoing challenges facing communities, destinations and Africa as a region

The first UNWTO Communication, Media and Tourism Training in Africa Workshop organized in collaboration with the Ministry of Tourism and Hospitality Industry of Zimbabwe and the Zimbabwe Tourism Authority (ZTA) was in the majestic Victoria Falls, from 13 to 15 November 2023 bringing together tourism professionals, journalists, media and communication…

Source: World Tourism Organization (UNWTO) | Jan 26, 2024

United Nations (UN) Tourism Celebrates High-Level Support after Productive FITUR 2024

UN Tourism has celebrated the first major tourism event of 2024, FITUR travel trade fair in Madrid, advancing its priorities for the sector for the year ahead

Ahead of FITUR, UN Tourism – the new name for the World Tourism Organization (UNWTO) released its latest data. The first World Tourism Barometer of the year highlighted the sector's recovery, with international arrivals back to 88% of pre-pandemic levels at the end of 2023. With full recovery expected in 2024, UN…

Source: World Tourism Organization (UNWTO) | Nov 17, 2023

United Nations World Tourism Organisation (UNWTO) Workshop Puts Focus on Modern, Dynamic Tourism Communications for Africa

Reflecting UNWTO’s collaborative approach to communications, the workshop prioritised active learning among both participants and trainers

UNWTO brought together top tourism and travel practitioners of 20 countries from across Africa to explore ways to deliver more effective tourism communications and showcase the sector’s role as a pillar of development. The first Communications, Media and Tourism Training Workshop in Africa (Victoria Falls, Zimbabwe, 13-15 November) recognized the heightened relevance…

Source: World Tourism Organization (UNWTO) | Nov 07, 2023

The United Nations World Tourism Organization (WTO) Ministers Summit in London: Transforming Tourism Through Education and Youth Empowerment

UNWTO celebrated the biggest Ministers Summit on record as it brought tourism leaders together on the opening day of the World Travel Market in London to focus on education and skills development

Welcoming a record 40 Ministers of Tourism, representing every global region and destinations of all sizes, UNWTO Executive Director Natalia Bayona underscored the vital importance of investing in education. The Summit, hosted at WTM for the 17th time, also featured inputs from key private sector players and from co-organizer the…

Source: World Tourism Organization (UNWTO) | Oct 21, 2023

120th Executive Council Welcome New Members to Begin New Programme of Work

Members also welcomed the new Members of the Council, namely Azerbaijan, Bulgaria, China, Colombia, Czechia, Democratic Republic of Congo, Ghana, Indonesia, Italy, Jamaica, Japan, Republic of Korea, Lithuania, Namibia, Nigeria, Rwanda and Tanzania

At the 119th session of the Council, also held in Samarkand, Members endorsed the Organization's Programme of Work for 2024 and 2025. This sets out its intentions for the two years, with both strategic objectives and programmatic priorities. As UNWTO Secretary-General Zurab Pololikashvili noted: "We know where we are going, we…

Source: World Tourism Organization (UNWTO) | Aug 10, 2023

Tourism leaders place African focus on global challenges

The conference culminated with the presentation of the Mauritius Declaration by the host country and UNWTO

The Conference on Rethinking Africa: Rethinking Tourism for Africa: Addressing global challenges; Promoting investment and partnerships brought expert African perspectives to global challenges, highlighting the need of investments towards a greener tourism sector and access to finance within the sector and the need to further strengthen public-private collaboration at every level. Tourism…

Source: World Tourism Organization (UNWTO) | Aug 07, 2023

Finalists Named in United Nations World Tourism Organization (UNWTO) Moroccan Tourism Startup Competition

The competition focused on identifying solutions to advance the development of the Moroccan tourism

UNWTO has recognized the most influential innovators reshaping tourism in the Kingdom of Morocco. The finalists of the first Moroccan Tourism Startup Competition showcase the power of the sector for driving post-pandemic recovery, protecting cultural and natural heritage and providing opportunities for both rural and urban communities. After being announced…

Source: World Tourism Organization (UNWTO) | Jul 27, 2023

United Nations World Tourism Organization (UNWTO) Members Meet to Rethink Agenda for African Tourism

Tourism leaders from across Africa have met to rethink and realign the sector’s role as a driver of development and opportunity across the region

At the 66th meeting of the UNWTO Regional Commission for Africa, Member States joined representatives from international organizations and the private sector to focus on opportunities around tourism jobs and investments while also recognizing the vital need to address challenges including the climate crisis. Tourism in Africa: Bouncing Back According to…

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