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Terragon Limited
Source: Terragon Limited |

Terragon, Microsoft partnership aims to take African businesses to new heights

The company supports brands in the management of first-party data, and improved targeting and segmentation to deliver personalised engagements online and offline

Microsoft, through its Africa Transformation Office, is partnering with Terragon (http://TerragonGroup.com/) to support its cloud capabilities; Terragon plans to leverage Microsoft’s cloud technologies to provide brands with powerful consumer insights. Business owners in Africa will have access to a wide range of powerful customer insights thanks to a partnership between Terragon and…

Terragon Limited

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    • TrustPid proves that Innovation does come out of Africa
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Source: Terragon Limited |

TrustPid proves that Innovation does come out of Africa

Both Adrenaline and TrustPid share a common approach to UID (unique identifiers) — utilizing telco networks as a major source of consumer data

In the ever-evolving digital landscape, a groundbreaking collaboration is taking shape as four major European telecom giants are collaborating on an advertising ID system called TrustPid; a privacy-led identification solution that promotes the use of mobile numbers as unique identifiers, to support the digital marketing activities of publishers and brands,…

Terragon Group
Source: Terragon Group |

Terragon Customer Data Platform (CDP) verified as a RealCDP and now equipped with Facebook Solution

Only African-founded company to achieve these feats

Africa’s leading data and marketing technology company, Terragon (https://cdp.terragongroup.com), has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a RealCDPTM. This makes Terragon the first and only African CDP company in its directory. This was made known…

Terragon Group
Source: Terragon Group |

Former MTN Nigeria CFO joins Terragon Group’s Board of Directors

This appointment comes against the backdrop of the company’s recent transition into a data and marketing technology business, its pan-African expansion plans

The Board of Directors of Terragon Group (http://TerragonGroup.com) recently announced the appointment of Andrew Bing, former Chief Financial Officer of MTN Nigeria, as an independent non-executive director (NED) at the last board meeting which was held in London. This appointment comes against the backdrop of the company’s recent transition into…