Source: Boston Consulting Group | Feb 11, 2021

80 Percent of GCC Consumers are Willing to Live More Sustainably, Says New Boston Consulting Group Report

71% of the region’s consumers are largely aware of climate change and how the issue negatively affects the environment

Visionary leadership a catalyst in public’s appetite for sustainability; 44% believe climate change is currently impacting their lives; Increased awareness would change behavior. Public awareness concerning the mounting challenges stemming from global warming is reassuringly high throughout the region  as the government, organizations, and civil society continue to play their…