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APO Group Insights
Source: APO Group Insights |

In the Age of Artificial Intelligence (AI) Slop, Trust is a Human Advantage (By Bas Wijne)

The recent fallout from OpenAI’s indexing scandal – where shared ChatGPT conversations were found discoverable via Google Search – is a stark reminder of what happens when content is detached from context, consent and control

By Bas Wijne, CEO, APO Group (www.APO-opa.com) AI-generated content is flooding the internet, and much of it is low-quality and misleading. Editors call it ‘AI slop’: hallucinated quotes, fake press releases, and algorithm-chasing headlines. In an era where content is cheaper and faster than ever, trust has become the rarest commodity.…

APO Group Insights
Source: APO Group Insights |

Regulatory Risk, Reputation, and the New Role of Comms in Africa (By Laila Bastati)

Why communications is now a compliance function – and what African markets reveal about risk, regulation, and trust in 2025

By Laila Bastati, Chief Commercial Officer, APO Group (www.APO-opa.com). Strategic communications is in a pressure phase. Regulation is moving faster. Investors are watching harder. And public backlash arrives in hours, not days. Across industries, communications is no longer just about visibility – it’s about viability. For leaders in Africa’s most…

APO Group Insights
Source: APO Group Insights |

APO Group celebrates 100,000 LinkedIn followers, reinforcing its position as Africa’s leading digital Public Relations (PR) and communications agency

This is by far the highest number of followers of any of the global, non-African-owned PR agencies active in Africa

APO Group (www.APO-opa.com), the leading, award-winning pan-African communications consultancy and press release distribution service, is proud to announce that it has reached the incredible milestone of 100,000 followers collectively across its LinkedIn platforms. These include the APO Group and Africa Newsroom pages, and that of APO Group Founder and Chairman, Nicolas…

APO Group Insights
Source: APO Group Insights |

Public Relations in Africa: Breaking Stereotypes and Building New Narratives (By Laila Bastati)

As PR professionals, we challenge outdated stereotypes that have long overshadowed Africa’s immense potential

By Laila Bastati, Chief Commercial Officer, APO Group (https://APO-opa.com/). At APO Group, we believe in the transformative power of public relations and communications to reshape and build new, positive narratives about Africa. Our mission is to amplify the voices of many outstanding individuals and organisations across the continent, showcasing their stories of…

APO Group Insights
Source: APO Group Insights |

The Evolution of Public Relations in Africa: A Five-Year Retrospective (By Rania El Rafie)

PR professionals have had to develop robust strategies to manage crises effectively, ensuring transparent and timely communication

By Rania El Rafie, Vice President of Public Relations and Strategic Communications, APO Group (https://APO-opa.com/). Africa's public relations (PR) landscape has undergone a dynamic transformation over the past five years. Driven by technological advancements, shifting societal dynamics, and a burgeoning entrepreneurial spirit, PR in Africa is not only keeping pace…