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APO Group Insights
Source: APO Group Insights |

Public Relations in Africa: Breaking Stereotypes and Building New Narratives (By Laila Bastati)

As PR professionals, we challenge outdated stereotypes that have long overshadowed Africa’s immense potential

By Laila Bastati, Chief Commercial Officer, APO Group (https://APO-opa.com/). At APO Group, we believe in the transformative power of public relations and communications to reshape and build new, positive narratives about Africa. Our mission is to amplify the voices of many outstanding individuals and organisations across the continent, showcasing their stories of…

APO Group Insights
Source: APO Group Insights |

The Evolution of Public Relations in Africa: A Five-Year Retrospective (By Rania El Rafie)

PR professionals have had to develop robust strategies to manage crises effectively, ensuring transparent and timely communication

By Rania El Rafie, Vice President of Public Relations and Strategic Communications, APO Group (https://APO-opa.com/). Africa's public relations (PR) landscape has undergone a dynamic transformation over the past five years. Driven by technological advancements, shifting societal dynamics, and a burgeoning entrepreneurial spirit, PR in Africa is not only keeping pace…