Source: APO Group Insights | Jul 04, 2024

The Evolution of Public Relations in Africa: A Five-Year Retrospective (By Rania El Rafie)

PR professionals have had to develop robust strategies to manage crises effectively, ensuring transparent and timely communication

By Rania El Rafie, Vice President of Public Relations and Strategic Communications, APO Group (https://APO-opa.com/). Africa's public relations (PR) landscape has undergone a dynamic transformation over the past five years. Driven by technological advancements, shifting societal dynamics, and a burgeoning entrepreneurial spirit, PR in Africa is not only keeping pace…