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Play the Smart Water Saving Game and help drought stricken Western Cape

Washing powder technology combines with digital technology to make ordinary citizens pro-active water savers

Specialist mobile and digital marketing enabler, Digitata Insights (www.Digitata.com), has partnered with Laundry brand Sunlight (www.TheLemonOne.com) on a water saving awareness campaign that will result in the practical outcome of the delivery of 120 000 litres of potable water to the drought stricken Western Cape. The mobile phone-driven gamification campaign,…