Canon Central and North Africa (CCNA) (www.Canon-CNA.com) announces the launch of the Canon EOS 250D, the world's lightest DSLR camera with a moveable screen [1]. For a family looking to step-up from smartphone photography or upgrade from their existing camera, the EOS 250D is a fun and easy to use DSLR, packed with the latest technology that provides users with a formidable introduction to interchangeable lens photography in a small and lightweight body.

Successor to Canon’s multi-award winning EOS 200D, the EOS 250D has a guided user interface for easy operation, a large 24.1 Megapixel Dual Pixel CMOS APS-C sensor, 4K movie capability, super-fast and responsive autofocus, and excellent connectivity to smart devices. In addition, the camera features DIGIC 8, Canon’s latest image processor which powers many of its functions, including 4K movie recording, 4K time-lapse and 4K frame grabs from 4K movies.

Amine Djouahra, Senior Sales & Marketing Manager - B2C, Canon Central and North Africa (CCNA) commented: “Straightforward handling in a lightweight and compact body, the EOS 250D enables the whole family to enjoy capturing life’s experiences, whenever, wherever. The guided user interface makes this effortless from the moment the camera is switched on, with on-screen hints and tips to ensure everyone is getting the most out of the camera. It is also easy for users to capture their experiences in imaginative ways with Canon’s Creative Assist feature, a suite of effects, filters and colour adjustment tools to apply to photographs when composing an image or after it has been taken”. 

Canon’s DIGIC 8 image processor supports a variety of improvements in Live View autofocus precision and Eye AF, Auto Lighting Optimizer, Digital Lens Optimizer and Highlight Tone Priority for sharp high-resolution images ready to share straight from the camera. The 24.1 Megapixel sensor performs well in low-light and facilitates a shallow depth of field, adding beautiful background bokeh to treasured family portraits. The camera’s cutting-edge technology combined with its ease of use, makes the EOS 250D the perfect DSLR for those wanting to capture precious family moments so they can be enjoyed for generations to come.

The EOS 250D is a camera for every occasion. Its intuitive Vari-Angle touchscreen enables comfortable shooting from a variety of angles, making family selfies a joy or recording a vlog effortless. Canon’s Dual Pixel CMOS AF technology will also keep family and friends in sharp focus when shooting stills and video via the touchscreen. Delivering a classic shooting experience, the EOS 250D features an optical viewfinder with a  responsive 9-point AF, so moments can be framed clearly and as they were seen with the naked eye.

When images and videos are ready to be shared, the EOS 250D integrates effortlessly with smart devices [2] via Bluetooth® [3] and Wi-Fi using the free Canon Camera Connect app for iOS and Android. From here, images and videos can be downloaded to a smart device, reviewed and posted on social media or shared with friends and family.

The Canon Camera Connect app also facilitates shooting remotely from a smart device, perfect for capturing family group shots or a hands-free selfie. Images can then be sent to a paired smart device as soon as they are taken via the Automatic Image Transfer function, delivering peace of mind that cherished memories are safely backed-up.

The EOS 250D is available in three sleek finishes: black, white and silver and is part of the Canon EOS ecosystem, comprising of over 80 world-class lenses, flashes and accessories, offering an optimum level of choice as users look to expand the camera’s capabilities.

The EOS 250D’s guided and creative features, combined with Canon’s cutting edge technology, will set families up for storytelling greatness and equip them with the tools and knowledge to make beautiful memories in a click.

The EOS 250D is now available to pre-order from Canon’s online store or to purchase with a range of lens and body options from official Canon retailers from 25^th April 2019.

Canon EOS 250D / Key Features:

• 24.1 Megapixel APS-C sensor and DIGIC 8 processor           
  • For superb image quality, even in low light   
• Optical viewfinder
  • See things as they really are – clear and simple
• 4K movies
  • For incredible resolution
• Dual Pixel CMOS AF
  • When using Live View mode, focusing is fast for photos and smooth for movies
• Vari-angle touchscreen
  • Shoot from any angle and control the camera with familiar touchscreen gestures
• Guided user interface helps you learn
  • Friendly, hands-on advice that helps you learn how to get the image you want
• Bluetooth®*** and Wi-Fi
  • A constant connection between camera and smart device for simple, automatic sharing
• Creative Assist
  • Try new looks and enhance images