Invest Africa (www.InvestAfrica.com), the leading business and investment platform for African markets, and Absa Group, one of Africa’s largest diversified financial services groups, are pleased to announce a strategic collaboration, aimed at supporting the development of business and investment on the continent, and the growth of Absa Group as a leading African retail, corporate and investment bank.

The new alliance combines Absa Group’s position as experts in providing a gateway to opportunities in Africa, with Invest Africa’s well-established network, in order to promote trade and investment across the African continent.

The collaboration will include a programme of initiatives such as events, podcasts and reports, focused on the growth of business and investment in Africa and the development of sustainable finance. As trusted on the ground partners and an African diversified bank of significant stature, with the global connectivity to deliver Africa, Absa Group’s focus for the collaboration will centre on furthering local financial solutions in African markets, and growing the group’s market position both across the Continent and globally.

Karen Taylor, CEO of Invest Africa said, “The role of the financial services sector in driving economic development across Africa has never been more important than now. We are delighted to be able to support Absa Group as the leading African Retail, Corporate and Investment bank and to help the organisation realise its mission to provide sustainable access to financing across Africa.”

Cheryl Buss, Chief Executive of Absa International, commented, “As an authentically African bank with a deep understanding of the continent, we help clients build fit-for-purpose solutions that drive growth. As such, we are delighted to be collaborating with Invest Africa. Association with such a well-established organisation is a significant part of our commitment to act as a corridor to the continent and support international companies who are, or are interested in, conducting business in Africa.”