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Hilton Worldwide
Source: Hilton Worldwide |

Hilton continues Moroccan expansion with first hotel in Casablanca

Hilton Garden Inn Casablanca Sidi Maarouf to begin construction in 2018

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Hilton Garden Inn Casablanca Sidi Maarouf will consist of an initial 118 guest rooms with space available on site for further expansion

CASABLANCA, Morocco, January 5, 2017/APO/ --

Hilton (NYSE: HLT) (www.Hilton.com) has signed a management agreement with Group Sadiki (www.GroupSadiki.com) to open its first hotel in Casablanca. The news follows the conclusion of a landmark year for Hilton in Morocco which saw it re-establish a presence in the country in March 2016, with the opening of Hilton Garden Inn Tanger City Center. The mid-scale Hilton Garden Inn brand (www.HGI.com) will now be soon represented in Morocco’s largest city, with construction set to begin this year.

Hilton Garden Inn Casablanca Sidi Maarouf will consist of an initial 118 guest rooms with space available on site for further expansion. The hotel forms part of a mixed use development with a 550sqm ballroom and Moroccan-oriental restaurant also to be built in the vicinity. The Hilton Garden Inn will contain three dining options on property, in addition to another 300sqm of event space to the complex. It is forecast that the hotel may welcome its first guests in 2021.

Carlos Khneisser, VP, Development, MENA, Hilton Worldwide said: “Casablanca is a market we’ve been looking at for some time and we’re confident that we’ve now identified the right partner and the right location for our debut property. Sidi Maarouf is rapidly establishing itself as not only the gateway to the city center, with the construction of its new suspension bridge, but as a significant business district in its own right.”

Sidi Maarouf is located in the South West of Casablanca and has emerged as the city’s new business district with several multinationals establishing a presence in recent years. It enjoys an enviable location for hosting meetings and events, at just 25km from Mohamed V Airport and also directly accessible by tramway.

Abderrahim Sadiki of Group Sadiki said: “It is a privilege for us to bringing the Hilton name to Casablanca for the very first time. As more and more businesses seek to locate their operations in Sidi Maarouf we see a demand for an increase in the levels of accommodation. In taking the decision to expand our existing operations at this site to include a hotel, we are pleased to be doing so in partnership with a major international operator such as Hilton, who we believe will help us achieve optimum results.”

John Greenleaf, Global Head, Hilton Garden Inn, said: “Having successfully launched our brand in Morocco earlier this year we are confident that Hilton Garden Inn Casablanca Sidi Maarouf will serve the needs of travellers seeking a trusted yet affordable international hotel brand. Hilton Garden Inn is known across the world for offering amenities and services for travellers to sleep deep, stay fit, eat well and work smart while away from home.”

The construction site of Hilton Garden Inn Sidi Maarouf will be located in close proximity to the interchange between three main highways, the N11, A7 and A5 making it an ideal choice for travellers with interest both in Casablanca and in greater Morocco.

Distributed by APO Group on behalf of Hilton Worldwide.

A typical guest room at the recently opened Hilton Garden Inn in Tanger, the brand which will soon be available to visitors to Casablanca

Hilton Garden Inn

Media Contact:
Huw Harrow
Hilton Worldwide
Huw.Harrow@Hilton.com
+971 (0) 56 416 1323

About Hilton Garden Inn:
The award-winning Hilton Garden Inn hotel brand (www.HGI.com) provides guests with upscale accommodations and the modern amenities needed for a successful and comfortable experience for both business and leisure guests. The satisfaction promise affirms that Hilton Garden Inn will to do whatever it takes to ensure every guest is satisfied, or they don’t pay. You can count on us. Guaranteed™. Approachable Team Members operating at more than 700 hotels around the world are committed to guaranteeing today’s busy travelers are appreciated and have everything they need to be productive during their stay. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. For more information about Hilton Garden Inn visit www.HGI.com or News.HGI.com or connect on social media at Facebook (www.Facebook.com/HiltonGardenInn), Twitter (https://Twitter.com/hiltongardeninn), YouTube (www.Youtube.com/hiltongardeninn), and Instagram (www.Instagram.com/hiltongardeninn).

About Hilton:
Hilton (NYSE: HLT) (www.Hilton.com) is a leading global hospitality company, comprising more than 4,800 managed, franchised, owned and leased hotels and timeshare properties with nearly 789,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit http://News.HiltonWorldwide.com for more information and connect with Hilton on Facebook (www.Facebook.com/hiltonworldwide), Twitter (www.Twitter.com/hiltonworldwide), YouTube (www.Youtube.com/hiltonworldwide), Flickr (www.Flickr.com/hiltonworldwide), LinkedIn (www.LinkedIn.com/company/hilton-worldwide), and Instagram (www.Instagram.com/hiltonworldwide).

About Group Sadiki:
Group Sadiki (www.GroupSadiki.com) is a private corporation which was founded in 1980 and based in Casablanca, Morocco. Group Sadiki is a family owned and operated business, which through its subsidiaries, operates in a wide range of activities, which engages in the following sectors:
•    Oil and Gas sector; operating auto service stations through multinational brands
•    Auto Mechanic Services
•    F&B Outlets
•    Food Catering and Event Planning Services
•    Real Estate  
•    Hospitality
•    Philanthropy
Group Sadiki aims to be the driving force in Morocco in redefining industries across key sectors that Group Sadiki currently operates in as well as other underdeveloped fields in Morocco and it's region. 

Contact: Angle 10 Mars et Boulevard Abdelkader Sahraoui, Sidi Othman, Casablanca, Maroc 20700. Email: contact@GroupSadiki.com; Website: www.GroupSadiki.com. 
Group Sadiki Office: +212 522 37 84 42 or +212 522 37 15 57.